Overhauling a brand’s image isn’t an easy task. Sometimes when a namesake is damaged enough, you just pick a new one. Gerber has spent a long time disappointing knife consumers, with some notable exceptions. What used to be the gold standard of knives gradually slid into decay with plastic handled piles of sadness endorsed by Bear Grylls, bubble packaged and sold at Wal-Mart. It was kind of a...
↧